Conference Agenda

7:15 a.m.

Keynote: The Productivity Imperative: What AI Means for Canada’s Competitive Future

11:45 a.m.

8:15 a.m.

Opening Remarks and Welcome


Kick off Advance Manitoba with a warm welcome and a look at what’s ahead for the day.

Emcee:


Canada’s productivity challenge is creating new urgency around innovation and adoption. This session explores what AI means for Canada’s economic future, where the biggest opportunities may lie, and why competitive advantage will depend on how businesses rethink work, value creation, and growth.

15 mins.

15 mins.


Dr. Joel Blit

45 mins.

8:30 a.m.


Margaux Miller

Speaker:


Associate Professor of Economics, University of Waterloo
Senior Fellow, Centre for International Governance Innovation

Panel Discussion: From Productivity
to Performance: Building a Tech-Forward, People-Centred Business


Technology alone does not create stronger organizations. This conversation explores the leadership, culture, and workforce conditions that help businesses turn new capabilities into better performance while strengthening the human judgment, creativity, and adaptability that remain essential to success.


Global Tech Event MC and Moderator,
MAM Media

Moderator:

9:15 a.m.

60 mins.



Sean
Hogan

Dr. Archana Krishnan

Dr. Mina Nouredanesh



Tracy
Gromniski

Panelists:


Senior Research Director, Canadian Chamber of Commerce

Break and Networking


Take a break, connect with fellow attendees and continue the conversation.

Lunch and Interactive Garden


Recharge over lunch and explore the Interactive Garden while connecting with fellow attendees.

10:15 a.m.

Session Leader:

30 mins.


More Information Coming Soon


Marwa Abdou

1:30 p.m.

60 mins.

10:45 a.m.

60 mins.

60 mins.

Plenary Session

Registration, Breakfast, and Networking


More information coming soon.

Speakers:

TBD


Breakout description coming soon.

Speaker:

Antonio Cianflone

President,
Pizza Hotline & InterrexAI

Afternoon Keynote: More Information Coming Soon

Speaker:


Alfredo Tan


Chief Digital Information Officer,
Canada Goose

Board Director, UNICEF & iGaming

Breakout Round 1:

Who Owns the Value? AI, Data, and Competitive Advantage


As AI becomes part of everyday business, decisions about data, intellectual property, vendors, and organizational knowledge will determine who captures the value. Explore what leaders need to consider today to protect and strengthen tomorrow’s competitive advantage.


Nicolas Joubert


Partner,
MLT Aikins LLP


Danielle Graff


Partner,
MLT Aikins LLP

The Customer is Changing. Is Your Business?


Customer expectations, behaviours, and channels continue to evolve. Using tourism as a real-world lens, this session explores how the customer journey is changing and where businesses may need to rethink experience, engagement, and value to stay relevant.

Speaker:

Cody Chomiak

Vice President, Marketing
Travel Manitoba

2:30 p.m.

Break and Networking


Take a break and connect before the final breakout sessions of the day.

2:45 p.m.

Breakout Round 2:

Create Faster. Know What Matters.


Emerging tools are changing how content, images, campaigns, and ideas are created. Explore how businesses can take advantage of new creative capabilities while protecting brand, quality, ownership, reputation, and human judgment.

Speaker:

Lesley Klassen

Senior Manager of AI Services & Initiatives,
New Media Manitoba

Test Before You Transform


You do not need a perfect strategy before you start learning. Explore how businesses can run safe, contained experiments, test new ideas, limit risk, and gather enough insight to make better decisions before committing to larger investments.

15 mins.

60 mins.

Speaker:

Cameron Bergen

CEO,
mode40

60 mins.

4:00 p.m.

Networking Reception


Continue the conversation and connect with fellow attendees at the networking reception.